Campaign FAQ

NEXT is TXST’s new brand campaign designed to highlight and solidify TXST’s position as a top-tier public state university that provides exceptional experiences for students from all walks of life. The NEXT campaign is also a recruitment tool to successfully attract and engage a diverse group of potential students and alums.


  • NEXT isn’t just a slogan or logo. It represents our history, where we are right now, and the direction we are headed in.
  • NEXT isn’t just something we say. It’s the actions we take individually and as a community to create a better world.
  • NEXT doesn’t mean we’re waiting for our turn. Bobcats have — and continue to — accomplish the amazing.
  • NEXT is our students who make it happen now.
  • NEXT is our alums who go out into the world and achieve.
  • NEXT is our researchers and faculty creating solutions for the next great opportunity.