Our University Logo System

The Texas State University Logo honors our history as an institution and positions us for a bold future. Our logo is the cornerstone of our brand. Using our logos thoughtfully and consistently builds a strong, unified brand. 

The Logo System

University
A maroon and gold star followed by the words "Texas State University"
Campus and Partnership
A maroon and gold star followed by the words "Texas State University Round Rock"

We’ve created an updated logo system that establishes a logical hierarchy for university, campus, and unit logos, creating a consistent brand identity as we expand to new audiences, markets, and platforms.

  • Our University Logos are our primary marks.
  • Our Campus and Partnership Logos clearly identify our campuses and key educational partnerships.
  • Our Unit Logos extend our brand to our divisions, colleges, departments, centers, programs, and other units while emphasizing their relationship to the university. 
Gif showing the three tiers of logos. First, the University logo, a maroon and gold star followed by the words "Texas State University", then a campus logo showing "Round Rock", followed by a unit logo which rotates through different unit names.

FAQs

Other Logos

Other marks used to represent the university in various contexts include the TXST Acronym logo, the SuperCat and other Athletics marks, the University Seal, and vintage SWT logos.