Primary & Secondary Logos
The Rising STAR of Texas tagline is no longer authorized to use. Logos and graphics featuring the tagline should no longer be created. If you have printed materials with the tagline, you are free to use your inventory.
Primary Logo
As the cornerstone of our brand, the Texas State University Primary Logo gives constituents a memorable impression of the university.
Guidelines
- Horizontal must be at least 1.5 inches wide excluding registration mark.
- It should always include the federal registration mark.
- Vertical must be at least 1 inch wide excluding registration mark.
- For use on merchandise or promotional items.
- The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.
Secondary Logo
Guidelines
- Horizontal must be at least 1.5 inches wide excluding registration mark.
- Vertical must be at least 1 inch wide excluding registration mark.
- For use on merchandise or promotional items.
- It should always include the federal registration mark.
- The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.
Alternate Colors
Clear Space Allowance
The “area of isolation” is the minimum amount of clear space that must surround the logo. No elements such as typography, other logos, or graphics should intrude into the clear space.
- Use .25 inches of clear space when your logo is 1.5 inches to 2.5 inches wide
- Use the letter x-height to determine clear space when your logo is larger than 2.5 inches wide
Unapproved logo styles and usages
Any variation or alteration of the registered trademark is strictly prohibited by law.
Expired Logos
Expired logos are not approved for use. These include any logos with the words "San Marcos" or previous school names and initials like SWT. It is permissible to use historical photography featuring previous school names, initials, and logos, especially in communications aimed at alumni.
The Rising STAR of Texas tagline is no longer authorized to use. Logos and graphics featuring the tagline should no longer be used.