The Logo System
We’ve created an updated logo system that establishes a logical hierarchy for university, campus, and unit logos, creating a consistent brand identity as we expand to new audiences, markets, and platforms.
- Our University Logos are our primary marks.
- Our Campus and Partnership Logos clearly identify our campuses and key educational partnerships.
- Our Unit Logos extend our brand to our divisions, colleges, departments, centers, programs, and other units while emphasizing their relationship to the university.
FAQs
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Background
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Which logos are evolving?
The Texas State University Primary and Secondary logos, the Round Rock logos, and the Academic and Administrative logos are evolving into University Logos, Campus and Partnership Logos, and Unit Logos.
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Why is Texas State evolving its logo?
With the goal of expanding access to 50,000 students across all our campuses — including those in San Marcos, Round Rock, future international locations, community college partnerships, and online programs — we need a logo system that reflects our growing reach and future ambitions.
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What challenges did the old logo present?
The 2003 logo lacked clarity and hierarchy, making it difficult to distinguish between institution, campus, and unit-level communications. The serif typeface in the 2003 logo, while traditional, lacked legibility.
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How does the new logo improve upon the old?
The new typeface is bolder and more legible across sizes and screen types, making it far more effective in digital and small-format use cases. It performs better when paired with partner logos, resolving alignment and scale issues that occurred with the 2003 logo. The refined Texas State star is visually cleaner and more distinctive while maintaining a connection to our heritage and history. Meanwhile, the entire system establishes a logical hierarchy for campus, unit, and institutional logos, creating a more consistent brand identity as we expand to new audiences, markets, and platforms.
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Does the logo use new colors?
Yes, the gold has been updated to Texas State Bright Gold to increase contrast with Texas State Maroon, align our primary logos with the gold of our Athletics teams, and improve accessibility by meeting federal contrast standards for digital content.
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Which logos are NOT affected?
The TXST Acronym logos and the Athletic logos — including SuperCat — as well as the University Seal will remain the same.
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Is Boko or the SuperCat logo changing?
No. Boko, the SuperCat logo, the illustrated mascot, and other Athletics logos are not affected by this update.
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How much did the logo cost?
The updated logos were developed completely in-house by the Division of Marketing and Communications using existing operating funds. No additional costs were incurred to produce the logo or related materials.
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Implementation
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How can I access the new logos?
Use these request forms to access the University Logos. If you're a faculty or staff member requesting University Logos for internal use, after filling out a form, you'll be able to download the logos. If you need the logos for promotional items, work with a licensed vendor.
Unit Logos are housed in Canto, our digital asset management system. If you don’t see your unit’s logo in Canto, you can submit a request for a Unit Logo.
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Can I still use the old logo?
No, discontinue the use of the old logos.
Digital materials must be updated immediately.
To make the most of university resources, you may continue using the old logos on physical materials until stock runs out and needs to be reordered.
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Do I have to replace permanent signage?
No, you are not required to update environmental and architectural signage.
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When should social media graphics be updated?
You should update social media graphics like cover photos and new posts immediately. You do not need to remove content that features the old logos.
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Can I still use photos or videos that feature the old logo?
Yes, photography with the old logos may still be used, as long as the logo is not the main focus of the image. Videos with old university logos may also still be used.
A new video end card is available on our Video page and should be used on all new video productions. Our photo library will be updated with photography that includes the new logos in the coming months.
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Will university campuses, departments, colleges, etc., get new logos?
Yes, new Unit Logos are available now. Faculty and staff can download Unit Logos from our digital asset management system, Canto.
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Can I create my own version of the logo for my department, program, or unit?
No. All logos will be created by the Division of Marketing and Communications and must not be altered in any way.
You can download your unit’s logo from our digital asset management system, Canto.
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Who is eligible for a Unit Logo?
Official university units, including:
- divisions
- colleges
- academic and administrative schools, departments, and offices
- academic and administrative programs
- research centers and institutes
The Division of Marketing and Communications will review all requests for a Unit Logo and will make final decisions on eligibility. Guidance may be suggested if a unit’s function and scope don’t align with the purpose of a Unit Logo.
Unit Logos are available in Canto, our digital asset management system. If you do not see a logo for your unit in Canto, you may request a Unit Logo.
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Can I use the star as an element by itself?
No. Do not use the star as a separate element in any designs.
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Assets, templates, and merch
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Do Canva templates have the new logos?
Yes, Canva toolkits and templates have been updated with the new logos.
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How can I order updated business cards and stationery?
You may order updated business cards and stationery through the Print Shop. You may use up any remaining stock with the old logos before ordering new stock.
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Where can I find updated templates for PowerPoint, email signatures, Teams backgrounds, etc.?
Updated digital templates are available on our Templates and Downloads page.
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Where can I get merch featuring the new University Logo?
Our licensed vendors have the new logos, and items are available to order now.
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Can I order items with my unit’s new logo on them?
Yes, you may work with our approved vendors to order merch featuring your Unit Logo.
An online storefront will also be available fall 2025 so you can order items like shirts, hats, pens, tablecloths, etc. featuring your unit’s logo.
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Other Logos
Other marks used to represent the university in various contexts include the TXST Acronym logo, the SuperCat and other Athletics marks, the University Seal, and vintage SWT logos.