For additional information and considerations, view guidance for other logos in the University Logo System.
Usage and Guidance
The Texas State University Logo
The Star
A connection to our heritage and history, the refined Texas State star is clean and distinctive.
The Wordmark
A custom typeface represents our bold, forward-looking institution and is legible across sizes and screen types.
Which Logo Do I Use?
All logos in the logo system are approved for use in marketing materials. Which logo you use depends on the context, content, audience, and goals of your piece.
When deciding on a logo, ask yourself:
Who is my audience?
- Are they familiar with Texas State University?
- If they’re not already familiar with the university, it may be more appropriate to use the University Logo to strengthen their first impression of Texas State.
What is the content of my piece?
- Is it primarily about the institution or my unit?
- If your content focuses on your unit, use your Unit Logo.
- If your content covers both the university and your unit, you can use the University Logo on the front cover of a piece and your Unit Logo on the back cover.
When in doubt, it’s always appropriate (and permissible!) to use the University Logo.
When are the logos required?
A logo should appear on:
- the front or back of printed materials
- the first or last slide of presentation materials
- the last frames of a video for at least three seconds
Orientation and Layout
Primary
Square
Horizontal
Vertical
Usage Examples
Choose the orientation that best fits your design or product.
Spacing and Sizes
Clear Space
Use the width of the letter T to determine clear space.
The “area of isolation” is the minimum amount of clear space that must surround the logo. No elements such as typography, other logos, or graphics should intrude into the clear space.
Minimum Size
In print or physical applications, the star should be at least .25 inches tall.
Colors
The primary colorways we recommend using are the Two Color logo on light backgrounds and the Gold and White logo on maroon (or other dark backgrounds if necessary).
The Gold, Maroon, and White logos should be used when you're limited to one color option.
Gold and White (for use on dark backgrounds)
Two Color
Gold
Maroon
White (for use on dark backgrounds)
Improper Usage
Do not modify the logo in any way. Any variation or alteration of the registered trademark is strictly prohibited by law.
Don't recreate the logo with text.
Don't rearrange logo elements or use the star by itself.
Don't add shadows or other effects.
Don't change the logo colors.
Don't distort or stretch the logo.
Don't place the logo on a busy background.
Expired Logos
Expired logos are not approved for use. These include any logos with the words "San Marcos," "The Rising Star of Texas," or "TXST 125." All current logos can be found on our logo sheet.