- Will your audience use this item?
- Keep in mind that different audiences, like donors and high school students, have different wants and needs.
- Will this item make a positive impression for your department?
- Will the item be quickly thrown away?
- Do you have enough time for this item to be manufactured and delivered?
- How will you distribute the items?
QUESTIONS TO ASK BEFORE STARTING
Best Practices
Use any University Logo
You may use any approved university logos in your design, including the University Logo, Unit Logos, and the TXST Acronym Logos. Choose the logo that best suits your use case and product.
Work with one of our preferred vendors.
They can guide you through the ordering and production process.
University-Approved Vendors Include:
Understand our licensing requirements.
Review information about Texas State trademarks and licensing before ordering your promo items.
Follow logo guidelines.
All Texas State logos have guidelines about proper usage, including minimum size and acceptable colors.
Create clothing with care.
When designing clothes, consider scale and placement of artwork — make sure graphics will look good on different body sizes and shapes.
Understand the product.
Ask for a sample up front. Know what size the finished product will be, as well as the area available for printing. Make sure logos and copy will be legible.
Give yourself plenty of time.
Manufacturing and delivery can vary greatly from product to product. Double-check your deadlines to ensure you'll get your merchandise when you need it.
Review proofs carefully.
Ask for proofs of your item throughout the ordering process.
Which Logo Should I Use?
You may use the University Logos, Unit Logos, or the TXST Acronym Logo on your merchandise.
Brand Review
We’re happy to review your items before printing to ensure they meet brand guidelines.