Our school colors, maroon and gold, are the foundation of our color palette — an enduring link to our rich history and traditions.
Our supporting colors were drawn from around Central Texas. From the green hills and clear waters of San Marcos. From the booming industry, flourishing culture, and bustling fiestas of Austin and San Antonio. From the hidden jewels around our campuses.
Together, our colors represent our community — our students, the new face of Texas.
Our primary colors should be visible in all communications.
TEXAS STATE MAROON
Texas State Gold
Strahan Center Court
Our secondary colors add balance and flexibility to our communications. They should be used to support and complement our primary colors.
Eat 'Em Up, Peach
Wild Rice Green
Spring Lake Blue
Color Systems: When to use each
HEX codes are used to create online colors. This ensures consistent color representation across mobile and desktop applications.
RGB is an abbreviation for red, green, and blue. It is a three-color formula used in digital displays such as televisions, computers, video projectors, and multicolor LED displays.
CMYK is an abbreviation for cyan, magenta, yellow, and black. It is a four-color process used in digital, laser, and offset printing methods.
PMS stands for “Pantone Matching System.” PMS colors should only be used in offset printing. A printer will refer to the Pantone swatches a designer has chosen to ensure an exact color match.
Adobe Swatch Exchange (ASE) files
You can download Adobe swatch files in HEX, CMYK, and RGB to use in Adobe programs. Load these color files to your program to easily access the Texas State color palette.
Download Adobe Swatch Files
Import instructions for Adobe Photoshop, Illustrator, or InDesign:
- Download the ASE file.
- Open your swatches palette by clicking Window > Swatches or Window > Color > Swatches
- Click the flyout menu and choose “Load swatches” or “Open Swatch Library/Other Library”
- Navigate to the ASE file
- Your swatches will open up in a new swatch palette
Using TXST Brand Colors on the Web
Web accessibility means that websites, tools, and technologies are designed and developed so that all people can use them. In Texas State web content, all color combinations must meet the AA standard of 4.5:1 for smaller text and 3:1 for large-sized or bold text. In the Gato editor, section and font color combos are already designed to meet these standards. Please check color contrast when combining colors.
To learn more about digital accessibility, visit TXST's digital accessibility support site.