Color is a distinguishing feature of our brand. Our colors were inspired by the nature, architecture, culture, and people of Central Texas.
Together, our colors represent our community.
Texas State Maroon and Gold, our school colors, are the foundation of our color palette.
Communications should be anchored by these colors, especially maroon.
Texas State Maroon
Texas State Gold
These bright, vibrant colors add energy to our work while remaining rooted in school spirit.
Use these colors to build upon our primary palette.
Strahan Center Court
Our tertiary colors add balance and flexibility to our communications.
They should be used to support and complement our primary and secondary colors.
CMYK: 0, 14, 5, 1
RGB: 249, 221, 221
Eat 'Em Up, Peach
CMYK: 0, 69, 65, 0
RGB: 243, 114, 90
CMYK: 71, 8, 100, 50
RGB: 41, 104, 53
Wild Rice Green
CMYK: 68, 0, 71, 18
RGB: 58, 159, 104
CMYK: 48, 8, 34, 20
RGB: 110, 160, 150
CMYK: 48, 0, 10, 0
RGB: 146, 215, 232
Spring Lake Blue
CMYK: 100, 47, 26, 4
RGB: 0, 111, 152
Use the Visual Color Chart to guide your color choices.
Consider your audience and your goals.
Do you want your piece to feel:
- casual or formal?
- energetic or calm?
Use maroon and gold as a foundation
Maroon and gold, our primary colors, should anchor your communications.
Color and Accessibility
Using color correctly in digital content is vital to make your content accessible to users with low vision or color blindness.
Text and background color combinations must:
- meet the AA standard contrast ratio of 4.5:1 for small text
- meet the AA standard contrast ratio of 3:1 for large text (14 point and bold or larger, or 18 point or larger)
You must check color contrast when combining colors.
About Color Formulas
HEX codes are used to create online colors. This ensures consistent color representation across mobile and desktop applications.
RGB is an abbreviation for red, green, and blue. It is a three-color formula used in digital displays such as televisions, computers, video projectors, and multicolor LED displays.
CMYK is an abbreviation for cyan, magenta, yellow, and black. It is a four-color process used in digital, laser, and offset printing methods.
PMS stands for “Pantone Matching System.” PMS colors should only be used in offset printing. A printer will refer to the Pantone swatches a designer has chosen to ensure an exact color match.
Adobe Swatch Exchange (ASE) files
You can download Adobe swatch files in HEX, CMYK, and RGB to use in Adobe programs. Load these color files to your program to easily access the Texas State color palette.
Download Adobe Swatch Files
Import instructions for Adobe Photoshop, Illustrator, or InDesign:
- Download the ASE file
- Open your swatches palette by clicking Window > Swatches or Window > Color > Swatches
- Click the flyout menu and choose “Load swatches” or “Open Swatch Library/Other Library”
- Navigate to the ASE file
- Your swatches will open up in a new swatch palette