Graphic Elements

Our graphic elements illustrate our collective community, undying optimism, and the energy it takes to create what's next. Use thoughtfully.

Colorbar

Best Practices

Example postcard using the colorbar as a vertical element
Do use the colorbar as a divider between photography and areas of maroon
  • Don't change the proportions of the colorbar
  • Don't alter the colors in the colorbar
  • Don't use the colorbar next to secondary colors that are included in the bar

Type Colorbar

Best Practices

A sample print piece using the Type Colorbar
Do use the Type Colorbar as a divider between photography and blocks of maroon
  • Don't change the proportions of the colorbar
  • Don't alter the colors in the colorbar
  • Don't insert your own text into the colorbar
  • Don't use the colorbar next to secondary colors that are included in the bar
  • Don't size below 0.125 inches/38 pixels in height

Block Colorbar

Best Practices

A sample print piece using the Block Colorbar
Do use the Block Colorbar as a border element over images or solid colors
  • Don't change the proportions of the colorbar
  • Don't alter the colors in the colorbar
  • Don't insert your own text into the colorbar
  • Don't size below 0.125 inches/38 pixels in height

Star Elements

A small, filled star inside a thin-line circle
A large, outlined star
A large, outlined star radiating inward to a smaller, filled star

Best Practices

A sample print piece using the star with a circle
Do layer star elements over photos or color blocks, be thoughtful of placement
  • Don't layer star elements and type when it could impact legibility

Design Templates

You can find a variety of design templates in Marq, a new, limited access tool that will allow our university partners to easily and quickly create professional design products using our brand’s bold new look.