Video is a powerful way to tell Texas State’s story. TXST videos should be compelling, inspiring, and natural. They should celebrate the work we do and the community we make.

A videographer filming an artist paint a mural

Questions to ask before creating a video

  • Is video the best way to tell this story? (Is your subject comfortable on camera? Is the story visually or emotionally compelling?)
  • Do you have a clear goal for your video?
  • Who is your audience?
  • How will the video be distributed or hosted?
  • Can you repurpose any existing videos?

Best Practices

You can use your phone.

Most modern cellphones have sensors good enough for your online video content.

Ensure good audio quality.

Inexpensive microphones that attach to your cellphone can help improve your audio quality.

Keep it steady.

Shaky footage looks unprofessional. Equipment like tripods or gimbals can help you get steady shots.

Keep lighting in mind.

Watch out for deep shadows or overly bright lighting.

Login screen of Canto

Video B-Roll Collection

University Marketing offers campus partners access to a regularly updated collection of b-roll video clips through Canto, our digital asset management system. Full-time staff and faculty can download free clips by logging in with their NetID and password.

TXST Outro

The TXST outro provides a way to end your video and leave a strong brand impression. The short, animated clip is available for any Texas State video project.

Example of TXST NEXT outro visual that can be used for video content.


Captions are essential for ensuring your video is accessible to students, faculty, staff, and members of the public who are deaf or hard of hearing. Learn more about video captioning: