At Texas State,
we make the future.

Our brand isn’t limited to a logo, a slogan, or a campaign. Our brand is the feelings we evoke when people think of us. It’s everything we do.

It's what we say and how we say it. It’s the impression we give. It’s our history and everything we’re striving for in the future. It’s the impact we make.

It’s the community we build and the relationships we form with the world beyond our campuses. It’s why promising students and exceptional faculty come here, and why they recommend Texas State to others.

Our brand voice is:

personal, plainspoken, optimistic, empathetic, confident, talented, and focused on the future