Get to know the Department of Marketing & Communications people working on the TXST brand.
At Texas State, we create opportunities as big as our ambitions.
Our brand isn’t limited to a logo, a slogan, or a campaign. Our brand is the feelings we evoke when people think of us.
It’s who we are and what drives us forward. It's what we say and how we say it. It’s our history, our future, and the legacy we create along the way. It’s everything we do.
Our brand platform and messaging pillars help us define who we are, unify our marketing and communications efforts, and give us meaningful filters through which we can shape the story of Texas State and the brighter future we create here.
What is Our Brand?
Core Brand
Our core brand is the foundation of everything we do. It’s how we define ourselves and what we stand for. It’s how we look, feel, and sound. It’s all the essential elements that, together, create a recognizable and trusted brand.
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Platform & Messaging
Our foundational narrative and messaging pillars define who we are and what we stand for.
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Visual Identity
The logo system, color palette, typography, graphic elements, photography, video, and print standards that shape TXST’s visual representation.
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Voice & Tone
The shared personality and writing principles that guide how we communicate—regardless of audience, channel, or context.
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Editorial Standards & Required Language
Style guidance, naming conventions, and required statements that ensure clarity, accuracy, and consistency.
The core brand exists to serve the institution every day. It is stable, durable, and intentionally built to last beyond any single initiative, message, or moment.
Signature Campaigns
Our signature campaigns are short-term expressions of our brand. While they are rooted in the core brand, they use a targeted creative approach to reach specific audiences with strategically chosen stories. Previous signature campaigns include TXST 125 and TXST NEXT.
