skyline showing old main building with text above it reading "each and every"

Our Current Signature Campaign

The Each and Every signature campaign is an expression of how TXST’s collective strength, momentum, and purpose are shaping the future. 

Each and Every

Campaign Platform

The star. Symbol of our state and symbol of our school. Radiant, fiery. It is who we are. But it isn’t everything we are. 

Because, for centuries, men and women have stood on these hills and found guidance, inspiration and strength, not in stars, but constellations. 

Standing out is about standing together. Burning bright, as one, and creating a beacon visible across the state and beyond. A beacon that endures for centuries. 

Description of the TXST brand campaign titled "each and every" Play Video

How Your Unit Can Get Involved with the Campaign 

This multifaceted campaign will be spearheaded by the Division of Marketing and Communications. Campaign assets will not be released broadly to the university community.

Marketing and Communications will partner with units to leverage the campaign on strategic projects. If you have a high-profile project or media buy coming up, please contact umarketing@txstate.edu.  

Past Campaigns

Case Study
large sign in the quad that reads 125

TXST 125

Our 125th anniversary campaign honored the university’s long-running commitment to creating a better tomorrow.
Case Study
sign on a maroon tablecloth that welcomes you to the next conference

TXST NEXT

Through an integrated mix of print, out-of-home, broadcast, digital, social media, and activation events, we highlighted how Texas State shapes the future of Texas, our nation, and our world.

Campaign Platform

The star. Symbol of our state and symbol of our school. Radiant, fiery. It is who we are. But it isn’t everything we are. 

Because, for centuries, men and women have stood on these hills and found guidance, inspiration and strength, not in stars, but constellations. 

Standing out is about standing together. Burning bright, as one, and creating a beacon visible across the state and beyond. A beacon that endures for centuries. 

How Your Unit Can Get Involved with the Campaign 

This multifaceted campaign will be spearheaded by the Division of Marketing and Communications. Campaign assets will not be released broadly to the university community.

Marketing and Communications will partner with units to leverage the campaign on strategic projects. If you have a high-profile project or media buy coming up, please contact umarketing@txstate.edu.  

Description of the TXST brand campaign titled "each and every" Play Video

Each and Every

The Each and Every signature campaign is an expression of how TXST’s collective strength, momentum, and purpose are shaping the future.