Social Media Avatar Templates

To maintain a consistent look and feel across all of Texas State University’s social media accounts, University Marketing has designed social media avatar templates that properly incorporate the university’s brand.  

 Do not use social media avatars outside of social media. Use our approved logos in publications or on merchandise.

What Are Social Media Avatars?

Social media avatars are graphics or images that represent a user on their social media profile(s). The use of a branded avatar can help social media users instantly recognize your official university account.

Texas State's Twitter social media avatar and cover.
Social avatar is the maroon circle with the words “The Graduate College.”
Avatar Example
Avatar Example

Avatar Guidelines

When using these avatar templates, follow these guidelines to ensure consistency with the TXST brand:


  • Use the avatar to clearly identify your college, school, or department and connection to TXST
  • Plan on using your avatar for months at a time, if not longer, as frequently changing it can confuse followers
  • Leave a 50px buffer from the edge of the graphic for copy


  • Social media avatars are only approved for use as profile images on social media channels. Do not use them anywhere else.
  • Font and size have been optimized for avatars and should not be changed
  • Text should not exceed two lines
  • Color combos have been optimized for avatars and should not be changed
  • The University Seal CANNOT be used as a social avatar
  • The SuperCat logo CANNOT be used as a social avatar without Athletics approval
  • Do NOT use these image files for anything other than social media avatars

Naming Conventions

  • Use a shortened version of your college, department, or school name
  • Up to 26 characters (including spaces) are available
  • Use the ampersand symbol instead of "and"
  • Do not use hyphens

How Do I Change My Avatar?

TXST Official Account Avatars

How Do I Get My TXST Avatar?

Review our policies for new accounts and register your official TXST social media account(s) to receive your pre-made avatar.

All social media accounts created to represent Texas State University and any of its divisions, units, colleges, departments, programs, offices, or centers must utilize the branded social media avatar. Exception made for select accounts with unique, previously approved, logos. 

Social Cover Photos

Your cover photo (also known as header photo) is the image that is displayed at the top of your profile on Facebook or Twitter. The cover photo is a wonderful opportunity to highlight Texas State’s unique identity, and so we have curated a number of options for your use.