Typography
Typography is a key part of our visual identity. Our three families of fonts give us flexibility and consistency when communicating across a wide range of media.
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Halis Grotesque
- Primary brand font
- Recommended for large display copy like headlines, subheadlines, and callouts
- Always use in ALL CAPS
- Typeface used throughout the Calico template
Font Licensing Information
Download and license available for purchase from Fontspring
Alternate font
Brandon Grotesque is a free alternative to Halis Grotesque and is available through Adobe Fonts.
Instructions:
- Make sure you have Adobe Creative Cloud installed and that you're logged in
- Go to this Adobe Fonts Brandon Grotesque page
- Click activate fonts
- The fonts should be available across your desktop apps, including Microsoft products like Word and PowerPoint (you may need to restart your apps to see the font)
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Nunito Sans
- Secondary brand font
- Recommended for paragraph text
- Bold text should only be used to emphasize something of importance. It should not be used for an entire paragraph.
Font Licensing Information
Download available for free from Google fonts
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Roboto Mono
- Tertiary brand font
- Recommended for small, detail-oriented information like captions, URLs, and call-to-action copy
- Tracking (spacing between letters) of font should be +200
Font Licensing Information
Download available for free from Google fonts
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