Digital advertising creates advertising opportunities for any business, large or small, in the San Marcos community.
Displays are deployed across campus at high-visibility and student high-traffic locations. They deliver location-specific content, along with system-wide advertisements and university announcements. Forty slots, each 15 seconds in duration, are reserved for ads every hour.
Bobcat Display Signs deliver ads or announcements to digital signs in student high traffic areas across campus. Signs have been installed in two display modes:
As a result, each ad or announcement has to include two media assets so that it can be displayed in both types of orientations. Bobcat Display Signs will accept advertisements or announcements in both image and video files.
Images need to be submitted as .jpg or .png files. Landscape files must be 1920x1080 pixels. Portrait files must be 1080x1920 pixels.
Videos need to be submitted as .mp4 files and should be 15 seconds in length. If possible, we recommend the use of a reduced frame rate such as 24fps. Dimensions for the files are: Landscape: 1920x1080 pixels, Portrait: 1080x1920 pixels.
Advertisers agree to abide by the university’s Advertising Conflicts and Restrictions and grants TXST the right to review in advance, monitor and disallow all unreasonable advertisements that Provider affixes to and/or includes in its platforms if advertisements do not abide by TXST restrictions.
Business categories and advertisements may not: glorify, edify, promote, or support the sale of alcohol, illegal drugs, tobacco, and e-cigarettes; display trademarks and or brand names of alcohol or illegal drug products or tobacco and e-cigarettes; contain material that is obscene or defamatory; be directed to incite or produce imminent lawless action.
Final approval of all ad content resides with the Division of Marketing and Communications.
| Business/External Rates | Cost per year | Cost per month | Total times seen |
|---|---|---|---|
| Annual, 15 sec ads, 1x per hour, 52 weeks | $6,000.00 | $500.00 | 4,380 |
| Annual, 15 sec ads, 2x per hour, 52 weeks | $12,000.00 | $1,000.00 | 8,760 |
| Annual, 15 sec ads, 13 per hour, 52 weeks | $18,000.00 | $1,500.00 | 13,140 |
Please contact BDSinfo@txstate.edu for further information.
